Susumu Sato’s Water Wizardry

Susumu Sato's  images of rushing splashing water have  earned him the nickname “Water Wizard” by the advertising folks. especially for his fine work  for Rolling Rock Beer and Pepsi Cola. In 1987  he started  a  special and close collaboration  with the creative team of the design  group  of Young & Rubicam, and somewhat later with  Hill ,Holiday , which established him as the Rolling Rock photographer.The love story lasted for well beyond a decade.and the team received  many   of the highest awards attainable in the industry, including Addy & Clio. They created a new Corporate identity.for the brand.Along with an  advertsing and packaging campaign , Rolling Rock was first company to feature rolling billboards on their delivery trucks.,that are  now  more popular  and successful than ever. Among the  numerous high profile accounts for Sato’s  studio water wizardry  are  Pepsi Cola , the Water Kids for Burger King, Miller Beer , Eversoft/Kao, Coca Cola  and Kirin Beer.

© All Images Copyrighted Exclusively to Susumu Sato